Cold outreach
Personal emails and messages to a list I build myself. No spam, but a concrete reason to write now.
Your one-person marketing team
More enquiries, without needing a marketing department.
I make sure the right customers find you: through Google, ads and your own website. And where it fits, I approach them directly, by email or LinkedIn. I build all of it myself. Since 2007, for more than 75 companies, with no agency in between.
Book a strategy call
The journey starts below
What there is to win
You know it could be better. You just don't know yet where the biggest opportunities are.
That isn't a lack of insight. Marketing has become fragmented across tools, channels and parties that each do a small piece. Nobody looks at the whole.
Your website gets visitors, but no enquiries.
Your ad budget buys clicks, not enquiries.
Your agency sends reports nobody reads.
Hi, I'm Rocky.
I look at the whole picture. The biggest gains are often in a place you haven't looked yet.
Why one person works
I build systems, not one-off jobs.
How can one person do all of this? Because I don't sell hours. I build machines that keep running: Clay connected to integrations and webhooks. AI agents that produce content. Software I write myself. One skill, applied in three areas.
With AI as leverage, one person can now do what took a team five years ago. I'm Michaël, and that's exactly how I run Apollo Digital.
- No briefing that gets diluted along the way. What we discuss is what I build.
- No handover to a colleague who just joined the account.
- No report without a conversation. We look at it together, and I tell you what I would do.
Stage 1 · Exploration
From orbit, I scan your entire market.
Who is moving, who is ready to buy. Scroll to descend.
Altitude 1: the whole market
Your market is bigger than the people already searching.
Three in a hundred are ready to buy today. Everyone fights over those three. Almost nobody sees the other ninety-seven.
Altitude 2: the street
Closer in, I can see who is moving.
A new office, a job opening, a client won. Signals that a company is going to buy, before it starts searching.
Altitude 3: this one company
In the end it comes down to one company, at the moment it is ready to buy.
That's where I reach out. Personally, in plain language, with a concrete reason to write now.
Scroll to descend
Stage 1 · Exploration
One system that maps your market and starts the conversation.
A TAM analysis shows how big your market really is. Clay enriches every name on the list, integrations and webhooks keep it current, and I approach the right companies through cold email and LinkedIn. The conversation starts right there: a personal message that lands gets a reply without anyone visiting your site first. Person to person, no detours.
TAM analysis
Clay
Integrations & webhooks
Cold email
LinkedIn outreach
LinkedIn Sales Navigator
Social selling
You or your salesperson becomes the face on LinkedIn. Staying visible to the people who will be choosing next year.
is ready to buy now, and everyone fights over them
is open to it
isn't thinking about it yet: your real market
Stage 2 · Attraction
Here the direction flips. They come to you.
In stage 1, I go out to your market. In stage 2, you become the point everything moves towards: found in Google, named by AI assistants, visible in ads and recognisable through your stories.
SEO / GEO
Someone asks ChatGPT for a supplier? Then you want your name to come up.
More and more people don't search any more, they ask. ChatGPT, Claude or Gemini. Those assistants name a handful of companies, and the rest of the market isn't among them. I measure which answers you appear in today, make sure your site is readable for those systems, and work on the sources they quote.
Regular Google stays alongside it. This adds to it, it replaces nothing.
Advertising
Google Ads, LinkedIn Ads and Meta Ads. Visible to people who don't know you yet, and back in front of those who already visited. Budget that lands on a page that can handle it.
Thought leadership
Stories your clients actually get something out of, under your name. That is what people read before they get in touch, and what AI assistants quote.
Marketing automation
Someone who isn't ready yet stays in the picture without you having to think about it. Follow-up that keeps running, even in a busy month.
AI content production
I don't just run the campaign. I also make what runs in it.
Most agencies leave the making of the material to the client. I make the campaign and the videos that run in it, with AI instead of a film crew. Like this vertical brand film for DJUUZ, made with Higgsfield.
Stage 3 · Foundation
Where inbound lands, and where your name gets checked.
Anyone who comes on their own (through Google, an ad or an AI assistant) ends up on your website or webshop. And anyone who picked up your name somewhere still takes a quick look. I build that site myself, from a simple restaurant website and custom platform to a webshop with more than eight thousand products. Fast, clear, built to convert.
Your site is usually the first thing they see of you. Even when someone recommends you, they take a quick look first.
Allbound
None of the three works well alone. Together they do.
Exploration without a solid foundation leaks away. Attraction without exploration means waiting for the three percent who are already searching. That's why I build all three.
1
Stage 1
Exploration
I find the companies that are on the move right now and approach them directly, by email and LinkedIn.
2
3
Stage 3
Foundation
A site that delivers, for people who come on their own and for people who check your name.
How I work
From first call to launch, in three steps.
First call
A thirty-minute video call. I look at your site, your visibility and your market, and tell you what I see. Afterwards you know whether it clicks.
Flight plan
On one page: what we do, in what order and what it costs. Foundation first, then the channels. No thick report.
Launch
We build, switch the channels on and catch up every month. You hear from me what is happening and what the next step is.
The landing
Thirty minutes, and you know where you stand.
I take a fresh look at your marketing and tell you what I see. Where your site stands, whether you can be found in Google and in AI assistants, how big your market is and how much of it you reach today. That conversation always gives you something, even if we don't end up working together. I'm not the right fit for everyone, and if that's the case I'll simply say so.
Book a strategy call
No presentation, no quote unless you ask for one.
