Stage 2 · Attraction
Advertising works. Just rarely in the place where you tried it.
Most companies advertise on one platform because that is where they once started. But Google, LinkedIn and Meta each do something different, and which one suits you depends on who you are looking for and where they are.
Three platforms, three jobs
They don't do the same thing. So you don't choose on gut feeling.
THIS IS WHERE THE DEMAND ALREADY IS
People type something in because they are looking for something now. You don't have to convince anyone they have a problem. You have to be there at the moment they search.
Less suited: Only reaches people already searching. That is a small part of your market.
Choose this: When people in your market are actively searching for what you offer.
THIS IS WHERE THE PRECISION IS
Targeting by job title, company size, sector and sometimes company name. Expensive per click, but you don't pay for people who don't matter.
Less suited: High cost per click. With a small budget it runs out fast.
Choose this: For B2B, especially combined with what you post yourself.
Meta
THIS IS WHERE THE REACH IS
Cheap, large audience, strongly visual. Works well for webshops and for brand awareness with a broader audience.
Less suited: Less suited to targeted B2B: you can't target by job title.
Choose this: When your product can be shown visually and the audience is broad.
What I do
Four steps, from choice to return.
Deciding where
Based on who you are looking for and what budget there is. With a small budget you pick one platform, not three.
Making the visuals
Ads need material. I make it myself, with AI instead of a film crew.
Running and measuring
Setting up campaigns, letting them run, and making visible what they deliver.
Remarketing
Seeing something once is rarely enough. People who visited your site or responded before keep seeing you. This is usually the cheapest return in the entire campaign. For B2B I connect this to your CRM: companies with an open deal see the right message while sales works on it. When the pipeline changes, the audience moves along automatically, without manual uploads.
What do you pay me, and what goes to the ads?
With a small budget that ratio looks lopsided. And rightly so.
The work to set up a campaign properly is largely the same whether a thousand or ten thousand euros goes through it. So with a small media budget you pay me almost as much as goes to the ads. That isn't pricing I am going to defend. It is a reason to do something else.
Then don't start with advertising
Your money is better spent on outreach or on your site. They deliver more with a small budget, and I'd rather tell you now than after three months.
Guidance pays for itself
The difference between a mediocre and a well-built campaign is bigger than the fee. That is where the gain is.
I make the material myself
A campaign without visuals goes nowhere.
Most agencies run campaigns and leave the visuals to the client. That is where it stalls: the campaign is ready and there is nothing to show. I make the videos and visuals myself, with AI. Fast, in your brand's style, and without production costs out of proportion to the media budget.
DJUUZ: brand film, made with AI
What to expect
In the first weeks the campaign is learning. Don't let that scare you.
Learn first, then perform
The platforms need data before they know who to show your ads to. Those first numbers aren't the end result.
Switch it off and it is gone
Unlike visibility and content, you don't build anything here that lasts. That is why they work well side by side.
Not every enquiry can be traced
People see several things before they call. One ad gets the credit, the rest did the work too.
No cost per lead up front
That depends on your market, your offer and your site. Anyone who does promise it knows something nobody knows.
Where should your budget go?
In thirty minutes we look at your market, your budget and your site. Afterwards you know which platform you would start on, or whether you are better off starting somewhere else.
Book a strategy call